You see what she did there? – the last two letters of her name are the first two letters of the word describing politely what this is, so she mashed them together to come up with the title. The good news is that this is by far the worst “joke” in the book, which is a collection of her recent articles, reviews, and gossip, the latter also being known as Celebrity Watch, which is usually the best thing about the Times on Fridays.

Moran can certainly turn a phrase. Her writing is always well constructed, easy to read, and worth reading. I have a few reservations, but these shouldn’t detract from the overall appreciation of what is a good bedtime read. The review of the Great British Bake Off, and the squirrel scandal of 2011, is genuinely laugh out loud funny.

Those reservations: first, there are some sudden switches of tone, moving from D list celebrity gossip and euphemisms for body parts, to highly serious commentary about social issues. Moran is a genuinely passionate writer on issues such as poverty and mental illness, and to read these articles alongside what is undeniably amusing chatter about Katie Price sometimes struck a jarring note. Second, her defence of the Murdoch/Times paywall didn’t ring true – I know she takes the Murdoch shilling, and has licence to speak her mind within certain no doubt unwritten constraints, and I am sure she would say she genuinely believes it is right to make people pay for some content on the Internet, but there is no serious discussion of consideration of the counter-arguments about setting the web free, user generated content, etc.

Aside from the social commentary, and in particular the attacks on the Government, Moran is at her best when writing about her enthusiasms – Lady Gaga, a quite historic interview, Sherlock, Dr Who. What struck me about many of these articles is that I had a clear recollection of reading them first time around – always a good sign, although it must mean I read the Times more often that I thought I did.